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LMA Webinar: How to Use LinkedIn for Brand Building and Practice Development in a Changed Marketplace

On Thursday, April 23, 2020, our Director of Marketing & Business Development Kristyn Brophy will be speaking on the webinar “How to Use LinkedIn for Brand Building and Practice Development in a Changed Marketplace” presented by the Legal Marketing Association. The webinar will provide tools to help lawyers enhance their profile and networks and utilize LinkedIn as a platform to promote their capabilities and thought leadership in a changed market.

The presenters will cover:

  • How to build a strong profile to engage with prospects and clients in good times and bad
  • How to like, share and comment on LinkedIn content and become a subject matter expert by curating and producing content yourself
  • How to use LinkedIn to demonstrate value by becoming a thought leader/subject matter expert in a time of crisis
  • How to use status updates and notifications to build your brand and keep prospects and clients informed
  • Leveraging technology to stay top of mind in an era of social distancing
  • Focusing on the creation of thought leadership content and distribution of content on social media
  • The importance of empathy, generosity, and humility in marketing and communications in a crisis
  • How to adopt a client-centric LinkedIn strategy that will maintain and strengthen relationships

How Can We Help?

Contact us today for a solution best suited to your legal needs.