On Thursday, April 23, 2020, our Director of Marketing & Business Development Kristyn Brophy will be speaking on the webinar “How to Use LinkedIn for Brand Building and Practice Development in a Changed Marketplace” presented by the Legal Marketing Association. The webinar will provide tools to help lawyers enhance their profile and networks and utilize LinkedIn as a platform to promote their capabilities and thought leadership in a changed market.
The presenters will cover:
- How to build a strong profile to engage with prospects and clients in good times and bad
- How to like, share and comment on LinkedIn content and become a subject matter expert by curating and producing content yourself
- How to use LinkedIn to demonstrate value by becoming a thought leader/subject matter expert in a time of crisis
- How to use status updates and notifications to build your brand and keep prospects and clients informed
- Leveraging technology to stay top of mind in an era of social distancing
- Focusing on the creation of thought leadership content and distribution of content on social media
- The importance of empathy, generosity, and humility in marketing and communications in a crisis
- How to adopt a client-centric LinkedIn strategy that will maintain and strengthen relationships