On Friday, April 17, Director of Marketing & Business Development Kristyn Brophy was on the webinar “Developing The Thought Leadership Your Firm Needs Now to Survive the Downturn and Thrive on the Other Side,” hosted by Rattleback and Buday Thought Leadership. The webinar covered how firms are using thought leadership and content marketing during the COVID-19 pandemic.
Hear experts at McKinsey, Array Architects, and law firm Conn Kavanaugh discuss how their firms are playing key roles in helping clients deal with the ever-worsening health and economic impacts of the Covid-19 pandemic through aggressive thought leadership marketing programs. In this webinar, speakers will:
- Outline how thought leadership can have a significant impact on a firm’s trajectory now if it focuses on clients’ most acute problems that can be solved in weeks (not months).
- Present the Content Focus Framework and discuss how to apply it in your firm to uncover these types of acute problems and opportunities in the market.
- Hear first-hand from executives at McKinsey, Array Architects, and Conn Kavanaugh discuss how they’ve gotten out in front of the pandemic with thought leadership.
- Discuss how to accelerate your content development efforts to bring content to market faster than you ever have before.